It’s
very clear to Soul Food owner Tammy (Gabrielle) Weaver that
Southeastern Utah’s largest metaphysical new-age store
has a lot of local support. The unimposing and quite attractive
storefront in Eddie McStiff’s Plaza is open seven
days a week, year-round, including Friday and Saturday evenings.
In Moab, keeping business booming through the winter months
is pure testament to local support, and in this case is
indeed a place that feeds the soul.
“Some people use Soul Food as a place to come and
relax,” Gabrielle says as she prepares for another
“festivities” evening celebrating Valentine’s
Day. “I’d say to people who haven’t been
in to the store yet, come check it out. There’s something
here for everybody.”
A young entrepreneur opened Soul Food six years ago with
little more than pure intentions to offer a wide variety
of spiritual gifts in a beautiful setting. Karen MacFarlane
“started out from zero,” according to Gabrielle,
“and figured out how to make it work.
“She did some creative buying and developed amazing
relationships with vendors in Tuscon, Las Vegas and Denver.
When I bought the store two years ago, she took me to these
shows and introduced me to her suppliers, who all loved
and admired her. I’m really impressed with what she
did.”
And
what she did was set Soul Food up as its own entity, so
that Gabrielle now enjoys “top quality for the best
prices,” just as Karen MacFarlane had set it up.
This trickles down to Soul Food customers, as well, ensuring
a loyal clientele and a solid Moab enterprise.
“When she was in the process of selling it, she cared
a lot about what happened to the store,” Gabrielle
said. “Our local customer base supports us all year
long, and we support them.”
Soul Food carries a library of books, candles, oils, incense,
cards, crystals and statues of a variety of deities. Buddha
reigns among these, but Soul Food promotes no one religion
or metaphysical practice. There is a wide selection of song
bowls, tapestries and home décor of the practical
and spiritual-practice variety, and many unique jewelries
and accessories to enhance the overall lifestyle of a spiritual
seeker.
Among those are pendant quartz crystals attached to a leather
necklace that can be filled and refilled with perfumed oil.
Simple, beautiful and practical, this is among the items
people tend to come from all over the Four Corners region
to acquire.
“We
regularly have people from Blanding and Monticello come
here, but we also get quite a few regular customers from
Aspen, Telluride and Durango, who say they can get things
here that they can’t get in their own town,”
Gabrielle said.
“Even tourists, who have picked up a business card,
will call and ask us to ship them something they wish they
would have gotten while they were here. That’s a major
compliment, that people get all the way home and still want
to order something from Soul Food.”
Gabrielle said she gets the most satisfaction out of the
fact that people who come to Soul Food often get a boost
in mood and energy when they’re feeling down.
“That’s really what we’re all about,”
she says. “It shows in our books, incense, scents
and aroma therapies – everything about them is about
healing, and people can take out of here tools that help
them in their own healing.”
On Friday nights Taunya Jones conducts psychic readings
beginning at 6 p.m. While locals enjoy these events all
winter long, during the summer months the readings can go
on until 11 p.m., with a line forming at the door. The same
is true of the aura readings conducted by Jeff Johnston
on Saturday nights, also beginning at 6 p.m.
“These are well attended,” Gabrielle said.
Soul Food also draws out the local musicians, who will use
a festivity, such as Valentine’s Day, as an excuse
to perform.
Gabrielle said the community helps her decide what books
to get, and favorite incense and oils tend not to change
over time. Variety comes in the jewelry department.
Soul Food employs five people in the wintertime and seven
to eight during the summer.
“The employees are a huge part of the store,”
Gabrielle notes. “Some of them have been here from
the beginning, and each, in their own way offers something
different that certain customers will come in for, and all
of it contributes to the well-being of the store.”
Soul Food is located at 59 South Main in McStiff's
Plaza and is open every day, 10 a.m. to 6 p.m., and until
9 p.m. on Friday and Saturday evenings. Summer hours are
10 a.m. to 10 p.m. daily.