of polished, petrified wood offer an artistic throne to some
of the finest silver jewelry available in Utah. That is one
of the first impressions of Moab’s Hogan Trading Co.,
the manifestation of Vern Erb’s dream of owning a gallery
of Native American art.
“I did a lot of research before
I opened a store in the old Emporium building in 1989,” Vern
said. “I went to high school in Blanding and got
interested in Native American art. Now we are the largest
Southwest art gallery in Utah, carrying all types of Native
American art and Southwest furniture.”
longer in the Emporium building, The Hogan Trading Co. now encompasses
8,000 square feet at the corner of Main Street and 100 South. It enjoys
a “fairly steady” local clientele, and tourists from around
the world purchase items large and small.
“We’ve shipped furniture to Europe,” Vern said. “Sometimes
the shipping exceeds the cost of the purchase, but people want it.”
The furniture is unique and hand made, metal sculptured tables with rock
art peeking through a glass-top surface. Hand-made beds are adorned with
American Indian blankets. Lamps, candles, fountains and metal sculptures
adorn the walls of the Hogan, inviting browsers to perhaps consider a
tend to enter and steer right, and they will go through the whole building
before taking a second browse to purchase something,” Vern said. “Some
people are here for hours.”
And why not? The soft flute music and running water through fountains
of many shapes and sizes is much like a walk through a foreign paradise.
Even from the sidewalk, brightly colored metal wind sculptures are inviting.
“I try to have an atmosphere that is appealing, and a flow to the environment
that entices people to stay a while,” Vern said.
paintings and hangings are hung with color schemes that segue from one
display to the next. Similar pots, and work by particular artists are
also so arranged. Vern said many of the artists he buys from have been
with him from the early days in 1989, and many are Moab artists.
Items are made from copper, wood, stoneware, wax, wool and glass. The
Hogan carries clothing and dolls, drums and masks. By far Vern said the
biggest seller is the jewelry, which is found in a variety of stones,
usually in sets and gold and silver.
“Some of our artists are alchemists,” Vern said, noting that the
coloration of metal is a chemical process that uses no paint.
Vern minds the store at least five days a week, with the exception of
the month of January, the only time the Hogan Trading Co. is closed.
He is gearing up for a busy spring, and noted that because of an early
Easter holiday, the months of April and May will provide a steady, if
not hectic, pace.
The Hogan Trading Co. is open from 9 a.m. to 10 p.m. seven days a week.
Items can be shipped anywhere.
The Hogan Trading Company is located at the corner of Main Street and
100 South in Moab and may be reached at 435-259-8118. Their website is