April of 2004, a new Jeep rental company opened its doors
and started to rent Jeeps for individuals to drive and experience
the vast array of back country roads and trails available
in and around Moab. Owner Steve Lawry comes to the businesss
with a varied backgroud in tourism. He has been a river guide,
a tour driver for off road tours as well as a hiking guide.
saw a need for some healthy competition in the Jeep rental
business in Moab and was also ready to try something on
his own after working for other companies in Moab. His
location at 543 North Main became available when the river
company that had been there for a number of years elected
to vacate the property. Steve signed a lease, bought his
first 6 jeeps and found himself in the wonderful world
of visitor services.
Steve hired two young local boys that have many years of trail crawling
experience in the Moab area and who have been a great help in the office.
Renting four wheel drive vehicles to visitors who have never driven off
road, much less driven some of the intense trails around Moab can be
a nerve racking experience. His two employees are able to provide interesting
trail information and also give the renters a comfort zone about there
Renting four wheel drive vehicles in a market like Moab requires a stout
heart, an ability to smile when someone has taken one of your vehicles
on a trail that wasn’t recommended and has caused some interesting
(and probably expensive) body damage. Steve has the relaxed personality
that can accept these challenges, but he says it still makes him nervous
to hear his renters going out the door talking about going to the Moab
Since the first of the summer, Canyonlands
Jeep Rentals has added a new niche to the market. They
have available for rent a Jeep Cherokee and a Lincoln Navigator.
These cars provide an upscale level to four wheeling. Steve
says that he perceived a need for a better SUV for the
market. So far it has proved to be good decision, as his
higher end cars are usually the first ones to rent out
every day. Canyonlands now offers 10 vehicles which can
be rented for half day, full day or multiple day rentals,
all at very competitive prices. Steve feels very strongly
about providing the best in almost new equipment at low
is also excited about the future with a couple of upcoming events which
include a move and taking the plunge by adding more vehicles. He is committed
to the long haul and has plans to increase his fleet for 2005 to 15 or
more vehicles and will be moving his operation to the Moab Adventure
Center located on South Main next to the Moab Diner.
The Adventure Center offers complete touring services and visitor fun
things to see and do. They plan to be open year round and are pleased
by the way the local business community has welcomed them to the market.
If your plans include a four wheel drive experience, give Canyonlands
Jeep Rentals a call at 435-259-4413.
When you visit Canyonlands Jeep Rentals be sure and tell them you read
about it in Moab Happenings.