Then, something funny happened on the way to the bike race.
A rumor about cycling off road with rugged equipment started
spreading through the cycling world. The news was drifting
primarily from two points: Marin County, California, and Crested
Butte, Colorado. Being curious, creative guys, Bill and Robin
started looking around Moab at old cattle roads and at an
interesting trail, the Slickrock Motorcycle Trail. Looking
at the slickrock humps, they could see fat tires crawling
over it as cyclists proved their worth. Moab ended up on the
cover of the premiere issue of Mountain Bike magazine and
the rest, as they say, is history.
Rim began bringing in mountain bikes and the associated equipment.
Not too much later, they established Rim Tours and began offering
guided bike tours throughout the stunning backcountry surrounding
Moab. In 1985 they started the Fat Tire Festival, the first
mountain bike festival in the United States. Mountain biking
was so new in the cycling world, that people came from all
over the country to bask in the sunshine, enjoy that stunning
scenery, see the latest new gear, and show their metal on
the challenging, beautiful trails.
Today, Rim is truly the hub of cycling in Moab. As the oldest
store, Rim has experienced mechanics who give the best advice
in town regarding trails, bike purchase, repairs, or gear.
Whether you need a minor repair to get back on the trail quickly,
or a major overhaul or tune-up, an upgrade to the latest technology
in bicycles, or advice backed up by decades of experience,
the professional staff at Rim will make sure you walk away
General Manager Dave Montgomery says, Rim exists to
make sure people have a good time on their mountain bike vacation
here in Moab. We have all the information, safety gear, maps,
clothing, helmets, and trail advice that they need.
Dave explains that his staff is equipped to help all levels
of riders. You dont have to be a seasoned biker
to enjoy a mountain bike ride in Moab. We make sure people
get on the right trails for their level of experience and
fitness. We want them to discover how great cycling can be,
come back to Moab, and come back to our shop, so we take very
good care of them!
Rim is also a favorite stop for cyclists who have been riding
since the first copy of Mountain Bike hit the streets. They
know the professionals at Rim are on top of the latest technology
and, in spite of being the oldest shop in town, is also on
the cutting edge of equipment and gear. Rim still sells camping
gear, climbing gear, packs, and clothing carrying all the
favorite lines: Patagonia, North Face, Marmot, Kelty, Gramicci,
Royal Robbins, and Carhartt work clothes. Bike lines include
Specialized, GT, Merlin and Bianchi.
One of the latest addition to Rim is Maptrek, a system that
allows riders to take along a personal GPS with a tracking
system and map that shows the route and later, on the internet,
a three-dimensional virtual chart of their ride.
The other big news for 2001 is Maverick American, the latest
in rear suspension technology in mountain bikes.
The bottom line is this: Rim Cyclery is the oldest bike shop
in town that carries the newest equipment. Rim started as
the hub of cycling in Moab and 20 years later is still the
hub of cycling in Moab.
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